Morgan Riddle has become one of the most recognized faces in the world of tennis, not for her time on the court but for her work off it. Born on July 31, 1997, in Saint Paul, Minnesota, she is 27 years old in 2025 and has already built a net worth estimated between $1.5 million and $2 million. Known for her mission to “make tennis cool again,” Riddle has carved out a unique place as a lifestyle and fashion influencer tied closely to the sport. Her journey from a Minnesota upbringing to becoming one of the most visible personalities in tennis shows determination, creativity, and business savvy.
How Morgan Riddle Built Her Wealth
Riddle’s financial success has come from diversifying her income rather than relying on one platform. She earns through a mix of sponsored social media posts, long term brand partnerships, fashion and jewelry collaborations, and appearances at events. With her Instagram engagement rate above 11 percent and her TikTok engagement around 10 percent, she is able to command higher than average rates for content.
Sports influencers with her following typically earn between $30,000 and $60,000 per sponsored Instagram post, and Riddle is often at the higher end of that scale. Major contracts with brands like Hugo Boss, Grey Goose, Wilson, David Yurman, and Ole Henriksen skincare provide her with six figure annual earnings. These steady partnerships, often worth between $200,000 and $500,000 each, are what have helped her steadily build her net worth.
Her Background and Early Drive
Unlike many who enter the tennis world, Riddle did not grow up in the sport. Her family in Minnesota was more focused on hockey than tennis. Her mother, Heather Riddle, worked as an executive at Minnesota Public Radio, and her father, Rob Kimm, is a writer.
After graduating from high school, she studied English literature at Wagner College in New York. By her junior year, she had already completed seven internships across fields including government, real estate, and coffee brands, all with a digital or marketing focus. These early experiences in social media and communications gave her a foundation that she later used to launch her influencer career.
The Power of Social Media
Morgan Riddle’s rapid growth as an influencer has been powered by her social media presence. She has more than 472,000 followers on Instagram and over 505,000 followers on TikTok. Her audience continues to grow at about 28 percent annually.
Her most viral TikTok video, where she explained what it is like to date a professional tennis player, has more than 1.2 million likes. What makes her unique is the way she translates tennis culture to new audiences, especially young women who might not otherwise engage with the sport. This ability to make tennis more approachable is a big reason why brands pay a premium for her endorsements.
Breakthrough Moments in Her Career
Several major moments pushed Riddle’s career to new heights. One was her Wimbledon Threads series, where she interviewed attendees about their fashion choices at the iconic tournament. Being part of Wimbledon’s coverage gave her credibility well beyond the influencer label.
Another milestone was her appearance in Netflix’s Break Point, which documented life behind the scenes of the ATP Tour. Her role on the series alongside her boyfriend Taylor Fritz gave viewers a candid look at her personality and authenticity, which in turn boosted her profile and brought in more opportunities.
Notable Brand Collaborations
While Riddle has signed deals with many household names, one of her most successful projects came in 2023 when she teamed up with Lottie NYC to create a jewelry collection. The “Morgan x Lottie” line featured tennis inspired pieces such as gold plated necklaces and bracelets. The collection sold out quickly and was promoted with a Nolita pop up event in New York City.
Her portfolio of brand partners also includes Grey Goose, Wilson, Hugo Boss Womenswear, Bumble and Bumble, and David Yurman. Unlike many influencers who rely on quick one off deals, Riddle’s partnerships are often structured as multi year collaborations, giving her a more reliable income stream.
Her Relationship With Taylor Fritz
Morgan Riddle met American tennis star Taylor Fritz in 2020 on the dating app Raya. By 2021, she was traveling full time on the ATP Tour with him. Her courtside appearances soon became part of her brand, but she has been careful to maintain her independence.
The couple occasionally works together, including appearing in a Heineken ad campaign, but for the most part they manage separate brand identities. Fritz has openly credited her with supporting his career, while she has built her own empire alongside his success without being defined by his achievements.
What Makes Her Stand Out From Other Influencers
Riddle has separated herself from other partners of athletes by becoming a true expert in tennis culture and fashion. She blends sports commentary with lifestyle branding, which appeals to a younger demographic that traditional tennis often struggles to reach.
She also works with Rare Global, an agency known for focusing on long term, high value deals rather than chasing constant smaller partnerships. This approach not only adds credibility but also ensures more stable income over time.
Looking Ahead: The Future of Morgan Riddle’s Net Worth
With an estimated net worth between $1.5 million and $2 million in 2025, Morgan Riddle’s financial trajectory is only moving upward. Industry experts predict her yearly earnings could soon rise into the $1 million to $3 million range as tennis continues to gain popularity in the U.S.
Longer term, she may expand into creating her own fashion or jewelry line, take on bigger media roles, or even author a book. If her current momentum continues, her net worth could reach between $5 million and $7 million by 2030.
Final Thoughts
Morgan Riddle has shown how determination, creativity, and business sense can turn an outsider into one of tennis’s most visible influencers. At 27, she is already shaping how the sport is seen by younger fans while building a strong financial foundation. Her ability to stand on her own while also supporting Taylor Fritz makes her story different from many other athlete partners.